In an industry first, Australia’s experts in laser and skin rejuvenation Australian Skin Clinics have today launched their rewards program, clubblue, into their clinics nationwide.
The program works on a credits-based system, allowing clients to earn a percentage of their spend back in credits, known as ‘bluedollars’.
Christie Harris, Chief Marketing Officer of Australian Skin Clinics, said the program was built to reward clients for rewarding themselves.
“We wanted to find a way to show our customers that they deserve the best service and reward them for coming to us for their medi-aesthetic treatments,” said Christie.
“This program has been in the works for over 12 months, with clubblue really coming to life over the last six months thanks to a lot of hard work behind the scenes to ensure the introduction was a smooth transition for our franchisees and entire network.”
Sticking with their signature ‘blue’ brand theme, the program categorises clients into three tiers of Turquoise, Sapphire and Blue Diamond, with the amount of bluedollars earned increasing at each level.
Any client who makes a purchase between $1.00-$1000 will sit at the Turquoise level, moving up to the Sapphire level if they spend between $1000 and $2000 in a 12-month period. Those clients who spend over $2000 in a 12-month period will be most rewarded at the Blue Diamond tier.
“Each bluedollar is worth $1AUD. This value was chosen to make the program simple, as well as give clients a sense of earning and spending real money with real value. We have all been involved with loyalty or rewards programs where 50,000 points will buy you a toaster, which is not what we wanted to give our clients,” said Christie Harris.
“Even clients who visit infrequently will be rewarded because everyone deserves it, no matter how much you spend with us. The program is an investment into our clients because ultimately, they come first.”
Clients automatically become a member when they make a purchase or book an appointment, meaning the transition is simple and they don’t have to be concerned with membership cards or remember to claim at every appointment. Instead, Australian Skin Clinics will provide clubblue members with a free, limited edition keyring as a thank you for being ‘part of the club’ (while stocks last).
Zoe Baker, franchisee of Australian Skin Clinics Warringah, said the program has been built to be a surprise and delight reward for clients and staff.
“The introduction of the system has been really simple, with clients able to redeem in clinic and online while encouraging return visits to the clinics,” said Zoe.
“The ability to influence client behavior is the purpose of launching a rewards program, and to do that you need organisational execution plus a robust engagement strategy.
“Australian Skin Clinics’ commitment to their franchisees and clients mean the program didn’t really impact the day-to-day operation in clinic and opened a conversation between staff and clients at point of sale.”
Australian Skin Clinics soft-launched clubblue in clinics on November 19, allowing ample time for franchisees and staff to understand the offering as well as training on implementing the programs in their clinics. With the clubblue program now live, clients can expect to start reaping the rewards of this brand-new initiative from one of Australia’s leading medi-aesthetic franchise networks.
For a limited time, Australian Skin Clinics will be offering a free customised keyring to all clients who make a purchase in December.
Terms and conditions apply, bluedollars are not redeemable for cash and cannot be earned or redeemed on injectable stock and services. For more information visit www.australianskinclinics.com.au/clubblue